Axor WaterDream designed by Nendo

WaterDream bathroom visions

Radical new solutions for the bathroom of tomorrow – as developed by five designers

With the Axor WaterDream project, Axor – the designer brand from Hansgrohe SE – searches for innovative bathroom solutions in a similar way to concept cars in the automobile industry. How will the bathroom of tomorrow look, which role will it have in future living environments and what does this mean in terms of functions? Five Axor design partners have interpreted the bathroom in their own individual way: Their visionary concepts include influences from the living world, emotive aspects and technical solutions. Since its foundation in 2005, the Axor WaterDream has formed the basis for several new Axor collections and bathroom products.

Front and Nendo

In 2013, Axor invited two of the most in-demand international designer studios to reinterpret the shower – the designer trio Front with Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren from Sweden and the Japanese studio Nendo with its creative mind Oki Sato. Both visions found unconventional ways of looking at showering from different perspectives, plus its place within the living space.

The Front designers play with the aesthetics of the industrial style. Installation elements which are usually hidden behind the wall become the center of attention. The handling of water and valves can then be experienced in a whole new way. In contrast, Nendo took inspiration from the living world with a natural fusion of light and water. Homeliness in the bathroom then takes on a surprising new form.

Front and Nendo – exploring the living world and hidden technology

Images
  • The Front design trio with their Axor WaterDream.
  • The Axor WaterDream from Front.
  • Technical dimensions of showering are the inspiration for Front.
  • The Axor WaterDream by Front is dominated by pipes and funnels.
  • The Axor WaterDream from Nendo.
  • Nendo dissolves the boundaries between the living room and shower.
  • Nendo presents the shower head as a light source.
  • Oki Sato and Philippe Grohe.

Three designers – three innovative visions for the bathroom of the future

In 2005, the bathroom visions of French designers Ronan and Erwan Bouroullec, Frenchman Jean-Marie Massaud and Spanish-born Patricia Urquiola, who now lives in Milan, caused a stir at the FuoriSalone. Axor presented these visions as part of the world’s most important furniture trade fair in Milan. The Bouroullec brothers presented a functional modular system containing comprehensive options for the user. The nature-inspired design approach from Jean-Marie Massaud involved a living/bathroom landscape with a lake as the bathtub, in addition to other inspirations from nature. In contrast, Patricia Urquiola exhibited tree-like faucets and showers packed with sensuality. All three bathroom visions in the Axor WaterDream 2005 became Axor bathroom collections.

Ronan & Erwan Bouroullec
The Bouroullec brothers provided an amazingly unconventional answer to Axor WaterDream’s request for a radically new bathroom concept. Who says that everything in a bathroom has to be positioned where the pipelines and connections go? They developed a modular system with the broadest possible range of options for customers. From the positioning of the faucets to the finishes used – everything is optional and tailored to individual comfort and tastes. The technology is hidden behind the wall and blends in with the architecture. The result is minimalistic and almost weightless. The focus was also on the motto “Feel Free to Compose” in 2010 when the Axor Bouroullec collection was launched, providing users with previously unknown levels of freedom to create innumerable completely individual design solutions.

Jean-Marie Massaud
The consistent nature-related approach of Jean-Marie Massaud’s “Nature Inspired Design” aims to create an extremely special place. Users should sense the natural elements in the bathrooms and be emotionally moved by the involvement with water. Massaud turns the shower into a rain cloud and the bathtub into an idyllic lake. Shelves grow from the faucets, on which small favorite items can be placed. Massaud’s radical new ideas turn technical aspects of the bathroom into a complete room design in which they are virtually invisible. To a certain extent, he frees the bathroom from its focus on control units – in his design, these have an equally poetic and practical added value. It is from this vision that the Axor Massaud collection was launched in 2006.

Patricia Urquiola
The energetic Spaniard, whose designs for well-known furniture brands have achieved international success and awards, creates a bathroom vision in her Axor WaterDream that floats between technology and dream – tree-like faucets and showers that seem to stem from the world of bamboo. Staged in a sparkling, colorful ambience – animated with birdsong, frogs and butterflies. The stated intention of the magical design: the poetic composition should excite the senses. Her magical forest was a visual and acoustic spectacle – and the basis for the subsequent Axor Urquiola collection.

Axor WaterDream 2015 – freedom in industrial design

Images
  • Glass spout in the shape of a lotus leaf.
  • Bent glass spout.
  • Tumblers stacked on the spout.
  • Mixer with mirror and shelf.
  • ECAL design carafe on Axor U-Base.
  • Students from ECAL.
  • Working in the glass workshop.
  • Working on the glass design.

Front and Nendo

In 2013 Axor invited two of the most sought-after international design studios to put a new interpretation on the shower, combined with Hansgrohe's more than 111 years of shower expertise: the aim was to show culturally different perspectives. This was the task facing the Front designer trio of Sofia Lagerkvist, Charlotte von der Lancken and Anna Lindgren from Sweden, and the Japanese Nendo studio with creative head Oki Sato.

The Front designers make it possible for us to experience the way that water is brought into the bathroom, in its most original form. Their Axor WaterDream brings the traditionally concealed world of installation to the forefront, and plays with the elegance and beauty of technology: a homage to workmanship. On the other hand, Nendo took its inspiration from a more emotional living environment outside of the bathroom, and presents the natural fusion of light and water. The underlying concept is to add a sense of homeliness to the bathroom, offering a humorous interplay between man, water and space. Both bathroom visions put a new interpretation on showering, this accomplishment of civilisation, in a charming and unconventional way.

Nendo and Front – between living environment and concealed technology

Images
  • Front designer trio with their Axor WaterDream.
  • The Axor WaterDream by Front.
  • Front addresses the technical perspective of showering.
  • Pipes and funnels shape the Axor WaterDream by Front.
  • Wallpaper* Design Awards 2014 logo.
  • The Axor WaterDream by Nendo.
  • Nendo blurs the boundaries between living room and shower.
  • Nendo puts the shower head on show as a light source.
  • Oki Sato and Philippe Grohe.

Ronan & Erwan Bouroullec, Jean-Marie Massaud and Patricia Urquiola

French designers Ronan and Erwan Bouroullec, Frenchman Jean-Marie Massaud and Milan-based Spanish designer Patricia Urquiola caused a sensation with their bathroom visions at Fuorisalone in Milan in the spring of 2005. At the world's leading furniture trade fair, the Bouroullec designer brothers presented a functional modular system with a broad range of options for users. “Nature-inspired design” was the approach taken by Jean-Marie Massaud. His bathroom vision set the stage for a living and bathroom environment with excerpts from the natural world and a lake for a bath tub. Patricia Urquiola focused on sensuality and magic: set in what looked like an enchanted forest, tree-like mixers and showers glistened, appearing to stem from a world of bamboo. The three 2005 Axor WaterDream bathroom visions resulted in the creation of Axor bathroom collections.

Impressions from Axor WaterDream 2005

Images
  • Axor WaterDream by Ronan and Erwan Bouroullec
  • Close-up of the Axor WaterDream by Ronan and Erwan Bouroullec
  • Sketch of the Axor WaterDream by Ronan and Erwan Bouroullec
  • Axor WaterDream by Jean-Marie Massaud
  • Close-up of the Axor WaterDream by Jean-Marie Massaud
  • Sketch of the Axor WaterDream by Jean-Marie Massaud
  • Axor WaterDream by Patricia Urquiola
  • Close-up of the Axor WaterDream by Patricia Urquiola
  • Sketch of the Axor WaterDream by Patricia Urquiola
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