Pirates are ruthlessly making money, but Hansgrohe is fighting back rigorously: by seizing and destroying counterfeit products.

© Braxart

Original is better

No mercy for product pirates!

“Imitation is the sincerest form of flattery,” according to Far-Eastern lore. Hansgrohe is always happy to receive flattering compliments. However, the Black Forest industry leader is rigorously clamping down on piracy by its competitors – by means of legal confiscation and destruction. Product piracy is no trivial offence. Plagiarism is conducted in many sectors, and the economic damage is considerable – also for brand manufacturer Hansgrohe. The damage amounts to an estimated three percent of net sales, at the very least. This corresponds to around 100 jobs at the German site.

A policy of zero-tolerance towards counterfeit products means consumer protection

The company invests two to three million euros a year in protecting its own rights, not only due to the lost revenue, but also due to damage to the company image. Cheap copies contain defects in quality, safety and function. Hansgrohe wants to protect consumers from being conned in this way. Of course, the poor quality of the counterfeit is also damaging to the original. In other words: counterfeit products and registered design infringements damage the Hansgrohe reputation and brands. Not to mention the reputation of its partners in specialty bathroom retailers and trade who work with the Schiltach faucet and shower specialist. In this way, Hansgrohe consistently defends its Made in Germany quality guarantee.

„We consistently register industrial property rights. Anyone who copies will be sued.“

Measures taken to stamp out counterfeit products

Images
  • With the measures it is taking to destroy pirate copies in a targeted way, Hansgrohe is drawing attention. (© Braxart)
  • The Hansgrohe Executive Board (left Siegfried Gänßlen, Richard Grohe) demolishes badly copied Raindance showers. (© Braxart)
  • Pirates not only copy material and product design, but also packaging, logos and lettering. (© Braxart)
  • Together with customs officers, Hansgrohe dismantles counterfeit faucets and showers at the sanitation trade fair ISH 2009.
  • The successful Raindance product from Hansgrohe is a popular item to forge. Here, Chinese copies are being destroyed.
  • The Stuttgart airport customs office and Hansgrohe AG destroyed shower copies from China in a joint operation.