Hansgrohe Cookies & Similar Technologies Policy

Last revised: January 2024

This Cookies & Similar Technologies Policy (“CST Policy”) describes the different types of cookies and similar technologies that are used on pro.hansgrohe-usa.com („Site“) of Hansgrohe SE. We may change this CST Policy at any time. Please take a look at the “LAST REVISED” legend at the top of this page to see when this CST Policy was last revised. Any changes in this CST Policy will become effective when we make the revised CST Policy available on or through the Site.

If you have any questions, please contact us by email at privacy@hansgrohe.com.

1. What are cookies and similar technologies?

Cookies are a standard feature of websites that allow us to store small amounts of data on your computer about your visit to the Site. Cookies help us learn which areas of the Site are useful and which areas need improvement. For this purpose, we also use technologies similar to cookies, such as Flash Local Shared Objects (also known as Flash cookies) or pixel tags.

You can choose whether to accept the use of cookies and similar technologies in general by changing the settings on your browser, or by changing specific settings for the Site (as set out in Section 3 of this CST Policy). However, if you disable cookies and similar technologies, your experience on the Site may be diminished and some features may not work as intended.

2. What cookies and similar technologies do we use?

Below we list the different types of cookies and similar technologies that are used on the Site. To the extent any personal information is collected through cookies, our Privacy Policy applies and complements this CST Policy.

Essential Cookies. Essential cookies enable you to navigate the Site and to use its services and features. Without these absolutely necessary cookies, the Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Site or certain services or features.

Cookie nameDescriptionType & expiration1st party or 3rd party 
AWSALBAWS ALB application load balancer.7 days3rd party Amazon Web Services, Inc. More information
AWSALBTGThis cookie is associated with Amazon Web Services Elastic Load   Balancing functionality. It is used to honor sticky sessions and enable   target group stickiness. When the load balancer first routes a request to a   weighted target group, the cookie is generated and included in subsequent   requests to the load balancer. It is used to route requests to the target   group specified in the cookie.7 days3rd party Amazon Web Services, Inc. More information
AWSALBCORSThis cookie is managed by Amazon Web Services and is used for load balancing.7 days3rd party Amazon Web Services, Inc. More information
ROUTEIDThis cookie is used for directing the users to the same server.Session cookie1st party
JSESSIONIDThe JSESSIONID cookie is used by New Relic to store a session identifier so that New Relic can monitor session counts for an application.Session cookie1st party
XSRF-TOKENPrevent fraudulent useSession cookie1st party
anonymous-consentStores information wether a user has accepted specific cookie categories2 months1st party
cp-perfStores if Analytics Cookies got accepted by the user.2 months1st party
cp-chatStores if Chatbot Cookies got accepted by the user2 months1st party
cp-retStores if Marketing Cookies got accepted by the user2 months1st party
cp-logRequired to do the anonymous user count2 months1st party
hbwsiterecomDeliver localized content, language version16 years, 8 months1st party
VISITOR_INFO1_LIVEYouTube bandwidth measurement6 months3rd party YouTube, LLC, More information

 

Analytics Cookies. Analytics cookies collect information about your use of the Site and enables us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages on the Site, help us record any difficulties you have with the Site, and show us whether our advertising is effective or not. This allows us to see the overall patterns of usage on the Site, rather than the usage of a single person. We use the information to analyze Site traffic, but we do not examine this information for individually identifying information.

Cookie nameDescriptionType & expiration1st party or 3rd party 
HTML_BitRateBucketCsvThis cookie measures the playback time of videos in the Videomedia player per visitor depending on the bitrate. Used to analyze the video media player.Session1st party
HTML_isPlayingCountThis cookie counts the number of times a particular video has been played in the video media player. Used for video media player analysis. It expires when you close your browser or withdraw your consent.Session1st party
HTML_VisitValueCookieThis cookie calculates the value of the visit to the website from the playing time of a video in the video media player when accessed and the number of retries while playing. It is used to analyze the video media player. Expires when you close your browser or when you withdraw your consent.Session1st party
HTML_VisitCountCookieThis cookie counts the number of views of a video in the video media player. Used for video media player analysis. It expires when you close your browser or withdraw your consent.Session1st party
HTML_LastCLineTimeIncludes information to distinguish users of the page. Collect data about user visits, such as which pages are relevant.Session1st party
HTML_VisitIntervalStartTimeThis cookie measures the start time of an interval between visits to a website in the video media player. Used to analyze the video media player. It expires when you close your browser or withdraw your consent.Session1st party
AkamaiAnalytics_BrowserSessionIdAssigns an anonymous identifier to each visitor who plays a video. Used to analyze the video media player.Session1st party
YSCRegisters a unique ID to keep statistics of the videos from YouTube that the user has watched.Session3rd partyYouTube, LLC More information
_gidSet by Google Analytics, used to distinguish users.Enables to measure how visitors use the website. 24 hours3rd partyGoogle, LLC More information
_ga_*Set by Google Analytics, used to persist session state.2 years3rd partyGoogle, LLC More information
gtm_internalUsed to detect internal traffic and exclude from tracking with Google Analytics.1 month3rd partyGoogle, LLC More information
_gcl_auSet by Google Analytics, this cookie supports analysis of the effectiveness of our ads by capturing the related conversions3 months3rd partyGoogle, LLC More information
_pk_id.    Is placed by Piwik PRO, serves to differentiate users. Makes it possible to record how visitors use the website.    13 months  Initial provider
_pk_ses.    Analysis cookie that does not itself contain data. When this cookie is set, the visitor number is always increased in "_pk_id".SessionInitial provider
ppms_privacy_    Stores the visitor's consent for data collection and use.    12 monthsInitial provider
QSTSet to prevent multiple submissions of a qualtrics survey. This cookie is intended to record the completed survey and prevent users from taking the survey a second time.6 months3rd party Qualtrics LLC More information
stg_traffic_source_priority    Stores the type of traffic source from which the visitor came to the website.    30 minutes    Initial provider
stg_last_interaction    Shows whether the session of the last visitor is still running or whether a new session has begun.365 daysInitial provider
stg_returning_visitor    Determines whether the visitor is a repeat visitor.365 daysInitial provider
stg_externalReferrer    Stores the URL of the website that directed the visitor to this website.Runs when the browser is closed    Initial provider
_vis_opt_exp_{CAMPAIGNID}_
goal_{GOALID}
This cookies is created by VWO when a goal is triggered in a campaign.100 days3rd party VWO, More information
_vis_opt_test_cookieThis cookie set by VWO is created to see whether or not the cookies in the visitor's browser are activated. It also helps to track the number of browser sessions that a visitor has had.Expires on browser close3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}_
combi
This cookies is created by VWO when a visitor is selected for a certain test variant. It ensures that the visitor sees the same variant when they visit the site again.100 days3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}_
exclude
This cookie is set by VWO when a visitor is barred from a test campaign due to traffic percentages.100 days3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}_
split
This cookie set by VWO is created when a variant is selected for the visitor but the visitor has not yet been forwarded to the variation site. It is present to allow VWO to review whether the variation site corresponds to the selected variation after the site has been visited.100 days3rd party VWO, More information
_vis_opt_sVWO sets this cookie to track how often a visitor closes and reopens their browser.100 days3rd party VWO, More information
_vis_opt_outThis cookie set by VWO shows that a user should not participate in a campaign.10 years3rd party VWO, More information
_VWO_uuidA cookie set by VWO that generates a unique ID for each visitor.10 years3rd party VWO, More information
_VWO_uuid_{CAMPAIGNID}A cookie that is created for each cross-domain campaign and generates a unique ID for each visitor.10 years3rd party VWO, More information
_VWO_dsA cookie created by VWO that stores persistent data on a visitor level for VWO Insights.Depends on the retention period of the VWO account 3rd party VWO, More information
_VWO_snA cookie created by VWO that
stores session level information.
30 mins and reset again to 30 mins on visitor activity3rd party VWO, More information
_VWO_uuid_v2A cookie created by VWO that calculates unique traffic on a website.366 days3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}
_combi_choose
This temporary cookie stores the selected combination and is deleted as soon as changes have been performed in the campaign.Remains in place until the campaign is adjusted3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}
_goal_{GOALID}_{ACCID}
A cookie that is created when a campaign goal is achieved and cross-domain tracking is activated.100 days3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}
_combi_{ACCID}
A cookie that is created when a user is selected for a certain test variation and cross-domain tracking is activated. It ensures that visitors see the same variant when they visit the site again.100 days3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}
_exclude_{ACCID}
This cookie is set by VWO when cross-domain tracking is activated. It is created when a visitor is selected for a certain variation of a test. It ensures that visitors see the same variant when they visit the site again.100 days3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}
_split_{ACCID}
This cookie is set by VWO when cross-domain tracking is activated. It is created when one of the variants is selected for the visitor but the visitor has not yet been forwarded to the variation site. This allows VWO to test whether the variation site corresponds to the selected variation after the visitor goes to the site.100 days3rd party VWO, More information
_VWO_uuid_{CAMPAIGNID}
_{ACCID}
This cookie is set by VWO when the cross-domain tracking is activated and generated a unique ID for each visitor.10 years3rd party VWO, More information
_vis_opt_exp_{CAMPAIGNID}
_combi_choose_{ACCID}
This cookie is set by VWO when cross-domain tracking is activated and stores the selected combination. This is a temporary cookie that is deleted when the changes to the campaign are applied.Remains in place until the changes to the campaign are applied3rd party VWO, More information
_VWO_referrerThis cookie is set by VWO and stores referral information that allows VWO to identify the original traffic sources in the event of a split URL campaign.15 seconds3rd party VWO, More information
_VWO_global_opt_outA cookie that is set when a user wants to deactivate VWO on all websites.100 days3rd party VWO, More information
_VWOA collection cookie that contains all VWO cookies listed above. It is currently only created for the Safari browser.Lapses in 2096 years3rd party VWO, More information

 

Advertising Cookies. Advertising cookies are set to display targeted promotions or advertisements based upon your interests on the Site or to manage our advertising. These cookies collect information about your activities on this Site and other sites to provide you with targeted advertising. Social Media Cookies.  Social media cookies collect information about social media usage.

Cookie nameDescriptionType & expiration1st party or 3rd party 
_pin_unauthCookie supports grouping actions of users who cannot be identified by Pinterest.1 year3rd party Pinterest Europe Ltd. More information
_pinterest_ct_uaSupports online marketing by collecting information about users to promote products through partners and other platforms.1 year3rd party Pinterest Europe Ltd. More information
_fbpUsed to track leads’ activity on the Site.3 months3rd party Meta Platforms Ireland Limited More information
lidcUsed for Linkedin routing, share buttons and advertising.1 day3rd party Linkedin Corporation More information
li_gcThis cookie is used to store guest consent to the use of non-essential Linkedin cookies2 years3rd party Linkedin Corporation More information
li_mcThis cookie is used as a temporary cache. It serves to avoid database queries for a member's consent to the use of non-essential cookies and to have this consent information available on the client side in order to be able to enforce it on the client side2 years3rd party Linkedin Corporation More information
langThis cookie remembers a user's language preference. This ensures that the LinkedIn.com website appears in the language selected by the userSession3rd party Linkedin Corporation More information
bcookieUsed by the social networking service LinkedIn for tracking the use of embedded services.2 years3rd party Linkedin Corporation More information
AnalyticsSyncHistoryUsed by LinkedIn in connection with data synchronization with third-party analytics service.29 days3rd party Linkedin Corporation More information
UserMatchHistoryUsed by LinkedIn to track visitors across multiple websites to present relevant advertising based on visitor's preferences.29 days3rd party Linkedin Corporation More information
IDEUsed by Google DoubleClick to register and report the user's actions on the website after viewing or clicking on one of the provider's ads, with the purpose of measuring the effectiveness of an advertisement and displaying targeted advertisements to the user.1 year3rd party Doubleclick (Google LLC) More information
__Secure-3PAPISIDUsed for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads.1 year3rd party Google, LLC More information
__Secure-3PSIDUsed for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads.2 years3rd party Google, LLC More information
__Secure-3PSIDCCUsed for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads.2 years3rd party Google, LLC More information
UULEUsed for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads.1 day3rd party Google, LLC More information
NIDUsed for targeting purposes to build a profile of website visitors' interests in order to display relevant and personalized Google ads.1 day3rd party Google, LLC More information
CONSENTThis cookie is used by google to store consent to the use of non-essential cookies2 years3rd party Google, LLC More information
1P_JARProvide Google ad delivery or retargeting.1 month3rd party Google, LLC More information
DVProvide Google ad delivery or retargeting.1 day3rd party Google, LLC More information
PREFDeliver localized content, language version1 year3rd party Google, LLC More information

 

Google Analytics. Google Analytics service is provided by Google, Inc. ("Google"). We use Google Analytics to collect anonymized statistics in order to improve the Site. You can learn about Google’s practices by going to Google Analytics and privacy, and opt out of them by downloading the Google Analytics Opt-out Browser Add-on. We have taken the following measures to protect the data collected through Google Analytics:

  • We have concluded a data processing agreement with Google about how Google may process the data collected through Google Analytics;
  • We have configured Google Analytics settings to mask the last octet of user IP addresses;
  • We have configured Google Analytics to not share data with third parties; and
  • We do not use other Google services in conjunction with Google Analytics.

Piwik PRO. We use the Piwik PRO Analytics Suite as our website/app analytics software to create anonymized statistics for the purpose of improving the website. Review the scope of the data collected by Piwik PRO.
We host our solution: on Microsoft Azure in Germany/the Netherlands/the United States of America/Hong Kong/ElastX in Sweden, and store the data for 25 months.
Purpose of data processing: Analytics and conversion tracking based on your consent. Legal basis: Art. 6 (1)(a) GDPR.
Piwik PRO does not send data about you to other sub-processors or third parties and does not use it for their own purposes. You can find more information in the Data Protection Guidelines of Piwik PRO.

Pixel tags. Pixel tags (also known as web beacons and clear GIFs) are used to, among other things, track the actions of users of the Site, measure the success of our marketing campaigns, and compile statistics about usage of the Site and response rates.

Further third party cookies.

Youtube: Detailed information on the cookies used can be found on the following website or on request directly from the provider.

NewRelic: Detailed information on the cookies used can be found on the following website or on request directly from the provider.

Yellowmap: Detailed information on the cookies used can be found on the following website or on request directly from the provider.

Live chat: These cookies enable use of our live chat function. Detailed information on the cookies used here can be found on the following website or from the service provider directly upon request.

Google reCAPTCHA: This website uses the “reCAPTCHA” service by Google Inc. (“Google”) so that it can differentiate between cases when the forms provided on this website are completed by a natural person or misused by automated machine processing. This involves sending the IP address and possibly other data required by Google for reCAPTCHA to Google. Deviating data privacy provisions set out by Google apply here. By using the website, you consent to these data privacy regulations by implication. Please do not use the website if you object to these data privacy regulations.

VWO: We use VWO to better understand the behavior and the customer journey of the user. Based on the data that is acquired, the website is optimized for the needs of the user. You can find detailed information about the cookies used at the following website: VWO, Cookie Policy.

Browser or Device Information. Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and version, and the name and version of the Site you are using. We use this information to ensure that the Site functions properly.

Physical Location. We collect the physical location of your device by, for example, using satellite, cell phone tower, or WiFi signals. We use your device’s physical location to provide you with personalized location-based services and content. We also share your device’s physical location, combined with information about what advertisements you viewed and other information we collect, with our marketing partners to enable them to provide you with more personalized content and to study the effectiveness of advertising campaigns. In some instances, you can allow or deny such uses and sharing of your device’s location, but if you do, we and our marketing partners may not be able to provide you with the applicable personalized services and content.

Device Fingerprinting. In order to be able to offer you content that we believe may interest you based on your activity on the Site, and for fraud prevention and authentication purposes, we may also use other technologies that are similar to cookies. For example, we may gather device attributes and combine information collected by most browsers or automatically through your device to create a unique ID that identifies your browser or device to us with reasonable certainty. In this context we may collect, use, and combine the following information:

  • Number of visits
  • Last visit
  • First visit
  • External IP address
  • Internal IP address
  • Screen resolution
  • Geolocation (latitude/longitude based on IP address)
  • Device performance benchmark
  • Device bandwidth benchmark
  • Device user-agent (browser type, version)
  • Device capabilities (Modernizer string for browser capabilities)
  • Device operating system
  • Device plugins installed
  • Browser language
  • Flash enabled or disabled
  • Device time on file
  • Keywords used if coming from search engine
  • Pages visited
  • Length of visit
  • Referral page
  • Mouse cursor position
  • Mouse clicks
  • Page scroll position

3. How do i manage cookies and similar technologies?

You can change your settings for cookies and similar technologies or withdraw your consent here:

Please note that this will not fully remove the cookies that have already been set on your device. You can delete cookies that have already been placed on your device by following these instructions:

Deleting cookies in Internet Explorer

Deleting cookies in Firefox

Deleting cookies in Chrome

Deleting cookies in Opera

Deleting cookies in Safari

To find information relating to other browsers, visit the browser developer's website. Please be aware that if cookies are disabled, not all features of the Site may operate as intended. Please contact us at privacy@hansgrohe.com if you have any questions or concerns.

If you want to clear all cookies left behind by the websites you have visited, here are links where you can download three programs that clean out tracking cookies: